Silly can Sell

Some infomercials may appear silly or tacky. There is a good chance they create that image because a particular product or audience might not warrant a million-dollar production. The pitch may be at an unsophisticated audience that enjoys entertaining sales. Many of these programs have at least one thing in common: they sell products like crazy. Because they respond to the needs, demands, and tastes of their audiences. They provide product information that is important to their audience in a way that is interesting to that audience.

More than Television

Infomercial was originally applied only to television advertising; it is now sometimes used to refer to any presentation with a significant amount of information in an actual, or perceived, attempt to persuade to a point of view. When used this way, the term may be meant to carry an implication that the party making the communication is exaggerating truths or hiding important facts.